what is digital marketing

What is digital marketing?

Internet marketing, or online marketing, refers to the promotion of goods and services on the internet. The online world acts as a medium to communicate messages that a business drafts for its audience. Online marketing is also synonymous with online advertising. It is essential to understand that online marketing is not second to traditional marketing. Nor is it a complimentary service that you can use to boost your marketing efforts on other mediums. Instead, online marketing is a hardcore way to promote a business and make it known to anaudience that is bombarded with tons of similar stimuli every minute of the day. Perhaps the very foundation of online marketing lies in finding newer ways to reach customers and markets that would be interested in what a business has to offer. Since traditional mediums like newspaper, prints and TVs have been tried over and over again, a new and creative internet marketing idea seems to be the fresh start that modern businesses so desperately need.

Type of digital marketing

1- Email marketing :

This refers to marketing that is done by sending advertisements and promotional content through emails. Businesses usually maintain email directories for email marketing.

2- SEO (Search Engine Optimisation)

This refers to increasing the visibility of a website, its content or the words within the content such that they appear in search results. This is done using on-page and off-page optimization.

3- SEM (Search Engine Marketing)

This refers to the increasing website’s visibility in the search engines using paid reach (paid advertising) and organic reach (SEO).

4- SMM (Social Media Marketing)

This refers to promoting a business on social media, such as Facebook, MySpace and Twitter.

5- Affiliate Markerting

It refers to the hiring of third parties, also called affiliates, who market a business’s content online.

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