Best Off page seo strategies
What is off page SEO?
SEO stands for search engine optimisation. Off-page SEO strategies can help your website appear higher in search rankings. But unlike on-page SEO, off-page SEO is not related to optimizing your site or content itself. Instead, it uses tactics off of your website to increase your website’s authority.
1- On-page shows search crawlers what a website is about. It helps search engines see that a page is a good content and structure of page because it is relevant and useful for users.
2- Off-page shows search crawlers that a website is important and valuable. It helps search engines see that website have a good domain authority and page authority because the brand and website are authoritative and popular.
This refers to activities you can perform outside the boundaries of your website. The most important are:
- Link building
- Social media marketing
- Social bookmarking
Link building is the most popular and effective off-Page SEO method. Basically by building external links to your website, you are trying to gather as many ‘votes’ as you can, so that you can bypass your competitors and rank higher.
For example, if someone likes this article and references it from his/her website or blog, then this is like telling search engines that this page has good information.
Social media marketing
Social media is part of ‘off-page SEO’ and if you think about it, it’s also a form of link building. It should be noted that almost all of the links you get from social media sites are “no follow” but this does not mean that they do not have any value. Social media marketing helps to increase your webpage ranking and popularity.
Social bookmarking is not as popular as it used to be in the past but it is still a good way to get traffic to your website. Depending on your niche you can find web sites like reddit.com, stumbleupon.com, scoop.it and delicious.com (to name a few) to promote your content.
Page rank depend on :
1- Age of domain name
2- No. of back links
3- Quality of back links
4- Link juice
5- Quality of content (on page seo)
6- Domain authority(1-100)
7- Page authority (1-100)