One of the first objectives of e-Commerce is to be able to position itself in your closest area. This is not achieved by “magic art” but rather a concept that is becoming increasingly popular must be applied: local SEO. Learn what it is about and some techniques for your online store to appear among the first search results of your “neighbors”.
One of the great objectives of the business is to obtain sales to continue sustaining itself over time. For this reason, SEO positioning is key to be able to appear in a good place in search engines like Google, and thus have a larger audience to offer products and/or services.
But how to achieve, with this positioning, reach a greater number of potential customers? There comes the magic word: Local SEO.
What is Local SEO?
First of all, SEO stands for Search Engine Optimization or, in other words, the optimization of a website in the search engines so that it gets a higher display.
It is an organic marketing practice, where content planning is key to getting visibility on Google and, consequently, more sales.
While Local SEO, for its part, is the positioning technique, but locally (as its name says), so potential customers are sought in a specific geographical area, such as a commune or region, for example.
It is important to know that Local SEO never replaces general SEO, but rather complements it in order to be more effective in strategy.
5 tricks to improve your SEO positioning
As the main purpose of a Local SEO Management strategy is to increase sales in the area where the store is located, the more specific the job, the greater the chances of reaching that potential customer.
According to statistics, between 2017 and 2019 the words “where to buy” more “close to me” had a growth in mobile searches of more than 200%.
Next, we leave you five tricks to achieve a successful positioning in Local SEO:
Conduct an audit
The first thing is to analyze how your website is working, to know what is optimized and what requires improvement.
Check what keywords you and your competition are using, include meta descriptions in your articles, and add alternative text (alt) in your images.
If your business has a store or physical space, include a map on the website so that potential customers know how to get to your business.
Clean and update the NAP
For your website to have good Local SEO Management, it is also important to update the NAP (Name, Address, Phone), which consists of three pieces of information: name, address, and phone number.
If it’s out of date or inconsistent, how will future customers be able to contact you?
Having complete information is more likely to be able to discover your product/service digitally, especially in current times when it is difficult for people to be walking the streets as a result of the pandemic.
Also, choose a strategic section within your website so that it is easy and fast to find this data.
Keep Google My Business in mind
Google My Business is one of the best tools you have at hand in your intention that your customers are “your neighbors”.
The reason is that it is important for Google to know if your business is authentic. By creating an account, you may position your store in the sidebar space for local searches.
Don’t forget to motivate your customers to make comments and reviews, and always respond by specifying your location.
Link your social profiles and interact
Does your company have social networks like Facebook, Instagram, and/or Twitter?
So, share that information. Thus, whoever comes to your website because you did a good Local SEO, will also be able to discover more about your products/services through these platforms.
Social networks are an excellent tool to connect with your users, beyond selling them.
Interact with them and show them that you care about their opinion!
Create a content strategy
You already know: content is king. But without a content strategy, all the work accomplished in SEO is diluted.
Check what content your audience is most interested in Google Analytics, and turn to Google Trends to find out the trends in your field.
The reason is that many worry about having generalized content from the industry, but to achieve successful Local SEO you also have to look at the micro.
Create content addressing the needs of your local audience, provide advice to the potential client, and even news or relevant information about your product/service.
Include external links
For SEO, both internal and external links are essential when it comes to positioning a website above its competition.
In the case of external links, these provide information to search engines to show that your content is relevant to them, improving the authority of your domain or your site.
If you want to take it to another level, partner with experts or content creators to collaborate together.
With all these Local SEO tricks, you just have to be patient and wait for your efforts to bear fruit.
And always keep improving in favor of your customers and future sales!